DIGITAL
MEDIAPRODUCTION

Illustration related to digital media production research, highlighting the use of technology in media creation.
Our team of specialists in the fields of software development, media design, 3D and project management has set itself the goal of researching and improving modern technologies and putting the knowledge gained into practice. New ideas are generated and put into practice through joint media projects, events and transfer events with agencies, media professionals, companies, schools, and universities.

Advantages of our research

Innovative immersion and interaction
Our expertise in virtual, augmented and extended reality, WebXR and modern technologies such as photogrammetry enables agencies and media creators to design immersive and interactive experiences that transport audiences into fascinating digital worlds and offer unique narrative possibilities.
Efficient websites
Our focus on web technologies enables media professionals and agencies to present cutting-edge content directly in the browser, increasing both reach and user-friendliness. With WebXR, we create a seamless integration of virtuality into digital reality. The sustainability aspect is integrated into the implementation of websites.
Realistic visualization with photorealistic effects
By using modern infrastructure such as our 3D body scanner and the latest technologies such as photogrammetry and gaussian splatting, we offer media creators the opportunity to create realistic 3D models and achieve impressive visual effects. This enables higher quality in digital media production and opens up new opportunities for artists to express themselves.

The right team for the job

Our team combines diverse areas of digital media production, including expertise in virtual and augmented reality, WebXR and modern technologies such as photogrammetry and gaussian splatting. We have a deep understanding of creative processes and narrative structures. This unique combination enables us to use innovative technologies and also integrate them creatively into projects and transfer them to the industry.

Our expertise in web development enables us to integrate digital content seamlessly and efficiently into the internet. Our understanding of immersive technologies opens up new dimensions for creative forms of expression.

We are also characterized by a high degree of flexibility. Both in terms of adapting to specific requirements and integrating new technologies as well as trends. Our collaboration with agencies, media and artists is characterized by a partnership approach based technical expertise and on creative inspiration.

Quote In my opinion, the interplay between human creativity and artificial intelligence is the key skill of the future.

Leonie Hans

Contact us

Contact Person

Prof. Dr. Guido Falkemeier
Prof. Dr. Alexander Kutter

Contact

hallo@kreativ.institute

Relevant projects & publications in this research area

BatchAR in action:
Augmented reality in the ruf Jugendreisen catalog 2025
at 18.12.2024
Project contribution
The ruf Jugendreisen catalog 2025 relies on augmented reality (AR) to offer readers additional digital content. Five interactive areas were integrated...

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Center for Sustainable Digital Construction (ZNDB)
at 08.11.2024
Project
Together with the Department of Civil Engineering at TH OWL, a concept was developed to convey the idea of the ZNDB through a media contribution. It ...

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Internship at KIO
at 31.10.2024
Project
Sam and Francis report on their KIO internship

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DISCOVERING FUTURISTIC MOBILITY TODAY
at 30.09.2024
Project
Is the range of your electric car not sufficient? With the Electric Car Express (ECE), you can take your car on a train to the destination of your cho...

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Gaussian Splat: Hermann Monument
at 03.09.2024
Project contribution
In our first productive use of Gaussian Splats for the Lippe regional association, the task was to scan the Hermann landmark and make it tangible on a...

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Monocab XR - The Experience
at 20.08.2024
Project
Welcome to the fascinating world of the Monocab XR! This or something similar is how our colleagues from Monocab will greet guests after the media pro...

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A surreal visual of a human face, formed by numerous green particles. Emerging from the head are multiple drones flying in different directions, symbolizing a futuristic or technological theme. The drones appear to be emanating from the figure's mind, giving a sense of connection between technology and the human intellect.
Gaussian Splat
at 12.08.2024
Project
Gaussian splats are real-time capable and, above all, located in a 3D space so that they can be used directly in game engines or in virtual production...

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Woman testing the Re:Constructors project with a VR headset at the STRABAG booth during IdeenExpo 2024, developed by the Kreativ Institute OWL (KIO).
RE:Constructors
at 24.07.2024
Project
Humanity has plunged into a deep crisis due to poor decisions and failure to achieve environmental goals. But many decades later, the global community...

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A person scans a creative image anchor point with their smartphone and the BatchAR application developed at the Kreativ Institute OWL (KIO). The result is the display of a stored image, with the option of navigating through the gallery and discovering further content.
BatchAR - Augmented Reality made easy
at 02.07.2024
Project
Until now, anyone who wanted to add digital content to the real world with the help of augmented reality was forced to rely on commercial offerings or...

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Screenshot from the game Jungle Rush in which a monkey hunts bananas in a 2D jungle
Jungle Rush - The new arcade classic?
at 29.11.2023
Project
Welcome to Jungle Rush, an addictive video game that was developed as part of Fabian's bachelor thesis in May 2023. The project focussed on researchin...

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A dynamic graphic design showing the playable characters Scissors, Rock and Paper from the “Rock Paper Shoot!” project, which was developed at the Kreativ Institute OWL (KIO) in cooperation with the Ostwestfalen-Lippe University of Applied Sciences. The characters are cheerfully designed and interact with each other to illustrate the interactive gameplay.
Rock Paper Shoot!
at 21.11.2023
Project
Our research team set itself a challenge to gain new knowledge - with huge success! We congratulate the participants on winning first place in the “Be...

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Screenshot of the Navigation Menu of the project
Immersive Internet – the future of websites
at 15.09.2023
Project
This autumn, we celebrated the move into our institute building. Every day, we research and develop with virtual and augmented reality headset, experi...

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Our other areas of research

Research overview

Composition & Sound Design

Illustration related to research in film and music informatics, representing the integration of technology in film and music studies.
This area deals with technologies for analyzing and composing music, including the development of software and computer-based instruments. The field of film informatics focuses on the creation, analysis and distribution of film and video content using technologies for editing, animation, special effects and sound design.
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DIGITAL HUMANITIES,
MUSIC INFORMATICS

Logo for the research area: Digital Humanities
Research activities in this area focus on image and sound manipulation, automated annotation and new data processing methods. Human-centred design and human-computer interaction play a central role here.
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