At KreativInstitut.OWL, I take on the responsibility for the field of immersive technologies such as VR/AR/XR. I lead the XR Lab and am in charge of planning, coordinating, and executing relevant projects. These projects include collaborating with students, industry representatives, as well as stakeholders from the cultural and creative industries. My interests generally span across technology, engineering, and everything related to gaming.

Quote I care deeply about both myself and others using technology in a meaningful and purposeful way. It should not merely be a means to an end but should fully leverage its strengths. This is the key to gaining acceptance for innovation across a broad spectrum of possible application scenarios.



Professor Digital Mediaproduction - Virtual Realities KreativInstitut.OWL


Managing Director and Head of Development at VR Insight. VR Insight GmbH develops applications in the field of VR market research, retail store planning, category management, and training (

2013 - 2021

Technology Manager at tesa SE, specializing in coating and drying technology. Responsibilities included consulting within tesa, conducting and supporting experiments and investments, e.g., through simulations.

2016 - 2020

Managing Director and Head of Development at VR Nerds. VR Nerds GmbH developed applications in the field of VR, including the game Tower Tag (

2012 - 2014

Pursued a degree in Business Administration (IWW Business Economist) at the Fern University in Hagen with a focus on International Marketing and Management.

2010 - 2013

Sales and Product Manager at Anton Paar Germany GmbH.

2007 - 2010

Ph.D. research at the Chair of Fluid Mechanics in the field of rheology of flows in the oral cavity, as well as the prediction of mouthfeel using Artificial Intelligence. Additionally, studies at the Graduate School of Advanced Optical Technologies (


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