Anna-Lena
Büker

In an era characterised by the integration of artificial intelligence (AI) in the field of communication, a balanced combination of technology and human intelligence is crucial. Research in AI-enabled communication design offers us a unique opportunity to bridge the gap between human creativity and machine precision, redefining the way we communicate As a practice doctoral student in the field of ‘AI in communication design’, I act at the interface between science and practice and thus have the opportunity to transfer research results directly into the corporate world.

Quote ‘Artificial intelligence presents us with new challenges, but mastering them lies in the skilful application of human intelligence.’

Vita

2024 - today

Research Associate at Ostwestfalen-Lippe University of Applied Sciences

Research area: AI in communication design

2024 - today

Project Manager Marketing (Weidmüller Interface GmbH & Co. KG)

in the area of Global Marketing, Digital Platform & Touchpoints

2018 - 2024

Art Director (TERRITORY GmbH)

2013 - 2018

Freelancer (including communication design, production management, etc.)

2016

Lectureship (Ostwestfalen-Lippe University of Applied Sciences)

SuSe 2016 | Web design

WiSe 15/16 | Graphic Design

2013 - 2018

Master of Arts | Interdisciplinary Media Studies (Bielefeld University)

Thesis topic: Visual Digital Brand Storytelling - Development of a communication concept for the strategic realisation of visual brand stories in digital media

2009 - 2013

Bachelor of Arts | Media Production (Ostwestfalen-Lippe University of Applied Sciences)

Thesis topic: Corporate concept and corporate identity of the start-up ‘Medienbude’

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Contact

hallo@kreativ.institute