Postal address
KreativInstitut.OWL
Emilienstraße 45
32756 Detmold
Directions
Kreativ Campus Detmold
Bielefelder Straße 66a
32756 Detmold
Contact
Anna-Lena
Büker
In an era characterised by the integration of artificial intelligence (AI) in the field of communication, a balanced combination of technology and human intelligence is crucial. Research in AI-enabled communication design offers us a unique opportunity to bridge the gap between human creativity and machine precision, redefining the way we communicate. As a practice doctoral student in the field of ‘AI in communication design’, I act at the interface between science and practice and thus have the opportunity to transfer research results directly into the corporate world.
‘Artificial intelligence presents us with new challenges, but mastering them lies in the skilful application of human intelligence.’
Vita
2024 - present
Research Associate at Ostwestfalen-Lippe University of Applied Sciences
Research area: AI in communication design
2024 - present
Project Manager Marketing (Weidmüller Interface GmbH & Co. KG)
in the area of Global Marketing, Digital Platform & Touchpoints
2018 - 2024
Art Director (TERRITORY GmbH)
2013 - 2018
Freelancer (including communication design, production management, etc.)
2016
Lectureship (Ostwestfalen-Lippe University of Applied Sciences)
SuSe 2016 | Web design
WiSe 15/16 | Graphic Design
2013 - 2018
Master of Arts | Interdisciplinary Media Studies (Bielefeld University)
Thesis topic: Visual Digital Brand Storytelling - Development of a communication concept for the strategic realisation of visual brand stories in digital media
2009 - 2013
Bachelor of Arts | Media Production (Ostwestfalen-Lippe University of Applied Sciences)
Thesis topic: Corporate concept and corporate identity of the start-up ‘Medienbude’