Event description
KIO visits Pioneers Club 2.0 •
Topic: Video generation
On November 25, we from KIO were once again guests at the Pioneers Club in Bielefeld, the networking and community hub for companies, startups, and digital topics. Following our successful first visit in February 2025, which focused primarily on AI image generation, the Digital Gym format now turned its attention to the topic of video generation with generative AI.
Speaker
Lutz Gottschalk
Anna-Lena Büker
Date
Tuesday, 25. November 2025
Location
Pioneers Club | Bielefeld
From images to moving images
Anna-Lena Büker began by giving an overview of the rapid developments in the field of visual AI. One year after our first visit, it was clear how much image AI had advanced. A lot has happened, especially in terms of consistency and editing options: individual elements can be specifically changed or replaced, characters can be continued in a stable manner, colors and details can be precisely adjusted, and instead of a single reference image, entire sets of more than ten images can now be used. Models such as Flux-Context or, most recently, Nanobanana Pro show how far these possibilities have come.
The use case „AI-Hermann“ served as a practical introduction. This example was used to show where generative AI can already be used in campaign production and creative processes today. At the same time, the campaign highlighted the risks associated with generative AI and aims to raise awareness through accompanying educational essays and articles, which can be found at hermann.institute .
Now that everyone is using AI, the content that stands out is precisely that which remains human despite the use of AI.
Lutz + Anna
In the second part, Lutz took over and delved deeper into the world of AI video production. Which tools are currently relevant? Where do their strengths lie, and where are their limitations? What does an AI video workflow look like in concrete terms? The discussion focused not only on technical aspects, but also on cultural and creative issues: algorithmic repetitions, the phenomenon of the uncanny valley, and the challenge of balancing efficiency and authenticity.
Using the well-known Coca-Cola Christmas commercials, which were implemented with generative AI in both 2024 and 2025, it became clear what progress had been made in just one year and why the “latest” technology alone does not guarantee convincing brand communication. The presentation was supplemented by examples showing how generative AI can already be used creatively today.
Finally, the most important findings from a technical, creative, and cultural perspective were brought together:
from the still noticeable uncanny valley to the indispensable role of creative people to social aspects such as the possible homogenization of art through generative AI. Technical progress is developing rapidly, but the creative and communicative direction remains the task of the people behind the computers and thrives on being consciously shaped.
